Pembina Hills Arts Council facilitates and encourages the growth and diversity of arts and culture for the Pembina Valley Region by providing an environment which stimulates artistic expression and awareness through education, programming and provision of administrative support.
Our Vision & Values
We are currently working on clarifying our vision and values and will update this content after our two-day strategic planing session happening in February 2017.
The Pembina Hills Arts Council has its roots in a small group of local artists who came together in 1988 to cooperatively exhibit and sell their works and to create opportunities to highlight the artistic talents of the Pembina Valley region. These early initiatives led to one of the main parts of our mandate which is to foster, support and provide opportunities for artistic professional development to area residents. To that end, our approach has been to focus on developing a strong exhibition program with an emphasis on regional artists; renovating and making improvements to our building to better display exhibited works.
Several very successful partnerships were also established to showcase local talent: the Pembina Valley Artists’ Studio Tour, the Corn & Apple Festival Art Walk, the Back40 Folk Festival Artisan Village, to name some primary initiatives. We are also a ticket venue for locally produced plays and concerts, particularly featuring the works by Dead Horse Entertainment, Candlewick Productions, and Danceworks.
This also led to an increasingly strong focus on developing opportunities for local artists to teach and engage the community through a variety of educational programs and activities in order to stimulate artistic expression and awareness. Along with this, there has been a focus on upgrading and renovating our facility over the last number of years to strengthen and expand our capacity to offer a wider range of arts education. Most recently, we have undergone extensive renovations to the main floor of our building during 2015.
The strategic focus and priorities identified in the Pembina Hills Arts Council 2013-15 Strategic Plan and accompanying operational plan continue to inform our organization’s direction. However, we also conducted a Community Consultation survey in the fall of 2013. The purpose of this research was to gain deeper awareness into the needs of the community we strive to serve. This online survey was completed by 128 people, 60 percent of which were art-loving community members with no prior affiliation with the Arts Council. This survey brought many insights to us about our operations and offerings to the community, particularly the need for more accessible price points on our programs, more accessible hours of operation, providing useful benefits to both volunteers and general community members, and expanding programming to include a wider range of arts and cultural opportunities. We intend to do follow-up surveys to capture the impact of our changes in future years.