New Mission, Vision and Values will be proposed at the AGM on April 7th, 2020. PLEASE NOTE THAT THE AGM WILL BE RESCHEDULED AT A LATER DATE.


Our Mission

Pembina Hills Arts Council facilitates and encourages the growth and diversity of arts and culture for the Pembina Valley Region by providing an environment which stimulates artistic expression and awareness through education, programming and provision of administrative support. The Art Council covers the area of RM Roblin-Cartwright, RM Louise, RM Lorne, RM Pembina, RM Thompson, RM Roland, RM Morris, RM Montcalm, RM Rhineland, RM Stanley. The region includes City of Morden, City of Winkler, Town of Morris, Town of Altona, and Swan Lake First Nation.

The Pembina Hills Arts Council would like to acknowledge that our Gallery and offices are located on Treaty 1 territory, the traditional territory of the Anishinabe and Dakota people, and the homeland of the Metis Nation.

Our Vision & Values

A Strategic Planning Workshop was held on February 25, 2017 at Pembina Hills Arts Council.

Vision Statements

  • To communicate to citizens at all levels the importance and applicability of the arts.
  • To encourage the use of the arts as an integral part of community life.
  • To maintain liaisons with other arts groups in order to have access to their resources and personnel.
  • To develop programming according to the needs of the communities.
  • To encourage involvement and support of the arts in all levels of society.
  • To approach sources outside the community for resources, such as provincial, federal government departments, private sector organisations and other agencies.

Core Values

  • Create authentic and meaningful relationships between artists and the community.
  • Strive for excellence in artistic expression and program delivery.
  • Foster joyful inclusion in and of the arts throughout a diverse community.
  • Demonstrate commitment to networking with the larger arts community.
  • Promote the arts with generosity in order to encourage a greater awareness of the mission and vision.
  • Community with integrity the welcoming, accessible, and supportive program opportunities.

Board of Directors

Looking for more information about who sits on our Board of Directors, or who the Staff are who are running this place?  Click on the drop-down links above.


The Pembina Hills Arts Council has its roots in a small group of local artists who came together in 1988 to cooperatively exhibit and sell their works and to create opportunities to highlight the artistic talents of the Pembina Valley region. These early initiatives led to one of the main parts of our mandate which is to foster, support and provide opportunities for artistic professional development to area residents.  To that end, our approach has been to focus on developing a strong exhibition program with an emphasis on regional artists; renovating and making improvements to our building to better display exhibited works.

Several very successful partnerships were also established to showcase local talent: the Pembina Valley Artists’ Studio Tour, the Corn & Apple Festival Art Walk, the Back40 Folk Festival Artisan Village, to name some primary initiatives.  We are also a ticket venue for locally produced plays and concerts, particularly featuring the works by Dead Horse Entertainment, Candlewick Productions, and Danceworks.

This also led to an increasingly strong focus on developing opportunities for local artists to teach and engage the community through a variety of educational programs and activities in order to stimulate artistic expression and awareness. Along with this, there has been a focus on upgrading and renovating our facility over the last number of years to strengthen and expand our capacity to offer a wider range of arts education.  Most recently, we have undergone extensive renovations to the main floor of our building during 2015.

The strategic focus and priorities identified in the Pembina Hills Arts Council 2013-15 Strategic Plan and accompanying operational plan continue to inform our organization’s direction.  However, we also conducted a Community Consultation survey in the fall of 2013.  The purpose of this research was to gain deeper awareness into the needs of the community we strive to serve.  This online survey was completed by 128 people, 60 percent of which were art-loving community members with no prior affiliation with the Arts Council.  This survey brought many insights to us about our operations and offerings to the community, particularly the need for more accessible price points on our programs, more accessible hours of operation, providing useful benefits to both volunteers and general community members, and expanding programming to include a wider range of arts and cultural opportunities.  We intend to do follow-up surveys to capture the impact of our changes in future years.